About Us

Our Philosophy

The Philosophy behind PuraU is to help people feel more confident and better in their body by educating them on the benefits of good gut health. Creating uncomplicated, yet effective, products that target the root cause of your symptoms.We are committed to building a fun and engaging brand to break the stigma around acne and gut problems. Creating trustworthy solutions that are all-natural and backed by science to deliver impactful results. 

Welcome to the Gut Gang!

Real results come from good-for-you ingredients that target the root cause. PuraU provides a multi-purpose range of simple, yet effective products formulated with native Australian herbal extracts and locally sourced ingredients to enhance your glow from the inside out. Our products are made up of 100% natural ingredients and only contain the good stuff that you need, no nasty chemicals or toxins. We want our community to achieve long-term health & happiness with products that are fun and accessible for everyone.

Our Journey

When our founders were struggling with their skin they were only offered harsh medications, antibiotics or steroid based products. There wasn’t a go-to natural solution for acne that was easily accessible, convenient and effective. So where did we go from there? Our founders made it their mission to find a natural solution that actually worked. When they couldn’t, they made one. This is where PuraU was born. After talking to Gut Health Experts, Naturopaths and Microbiologists we discovered that the true cause of acne is poor gut health. Although the market was saturated with ‘acne based vitamins' there was no complete solution that focused on the gut-skin-connection. Working alongside these experts, we developed an all-natural solution with potent extracts, vitamins and probiotics to deliver impactful results by targeting the root cause, the gut. 

Our Promise

Our founders have been where you are - struggling with acne, bloating, digestive issues or other wellness problems which can lead you to low confidence, anxiety and even depression. You’re not alone, we know how that feels! Our promise is to bring you products that are developed by Gut Health Experts to deliver real and impactful results. Most importantly, we want to educate you on the importance and benefits of good gut health so that you can look and feel your absolute best!

Our Brand Values

PROTECT THE PLANET

Our products are lovingly wrapped in 100% recyclable packaging. We ask that you carry through our mission to protect the planet. You can reuse, recycle, whatever you like, just keep the packaging away from general waste.

CRUELTY FREE

We're proudly vegan (not an animal product in sight) and don't test on animals. We prefer cute bunnies in fields, not labs. We're sure you do too!

ALL- NATURAL INGREDIENTS

High-quality, all-natural ingredients make up 100% of our products, which are made right here in Australia. So rest assured there are no synthetic additives, fillers, GMOs or other nasties with us.

OUR CUSTOMERS

When you buy our products, we' re along for the ride! We want to build a community where the benefits of good health are top of mine. Tag us, DM us, email us your food journal. We love it all!

EVIDENCE BACKED

All of our formulas are formulated with the most current and effective ingredients. All of PuraU's ingredients are chosen based on research that supports their health claims.

100% AUSTRALIAN-MADE

PuraU is proudly 100% Australian owned and based. When you purchase from us you're supporting a small Australian business, so thank you!

PROTECT THE PLANET

Our products are lovingly wrapped in 100% recyclable packaging. We ask that you carry through our mission to protect the planet. You can reuse, recycle, whatever you like, just keep the packaging away from general waste.

CRUELTY FREE

We're proudly vegan (not an animal product in sight) and don't test on animals. We prefer cute bunnies in fields, not labs. We're sure you do too!

ALL- NATURAL INGREDIENTS

High-quality, all-natural ingredients make up 100% of our products, which are made right here in Australia. So rest assured there are no synthetic additives, fillers, GMOs or other nasties with us.

OUR CUSTOMERS

When you buy our products, we' re along for the ride! We want to build a community where the benefits of good health are top of mine. Tag us, DM us, email us your food journal. We love it all!

EVIDENCE BACKED

All of our formulas are formulated with the most current and effective ingredients. All of PuraU's ingredients are chosen based on research that supports their health claims.

100% AUSTRALIAN-MADE

PuraU is proudly 100% Australian owned and based. When you purchase from us you're supporting a small Australian business, so thank you!

OUR PRODUCTS

Inside and Out is a complete, 3-part approach to target the main cause of acne, digestive issues and wellness concerns. Inside & Out is scientifically formulated with all-natural active ingredients, herbs, vitamins and pre + probiotics to support a natural cleanse, healthy digestion and a clean gut! It's time to get healthy from the inside-out.

OUR PRODUCTS

Gut Maintain is a daily vitamin scientifically formulated for unbalanced gut microbiome, low immunity and wellbeing. It helps to improve beneficial gut flora for healthy immune/bowel function and for symptoms of medically diagnosed IBS, whilst also assisting with enhanced energy & mental/overall wellbeing.

Check us out on instagram @purauofficial